Our Story
AI Mastering Hub is a family business, created and run on the Sunshine Coast. We’re a brother-and-sister team, Maryna King and Andre Cloete, who put our names to everything we do.
We started AI Mastering Hub because we kept seeing the same thing everywhere: small business owners stretched thin, short on time, and left to stitch together tools that don’t talk to each other. Between us we bring decades of global marketing experience and more than 35 years of IT know-how, and we wanted to use it to level the playing field.
So instead of leaving owners to juggle generic content or fiddly platforms, we build complete solutions that are simple, affordable, and make a real difference. From marketing automation that keeps your brand in front of customers, to CRM systems that catch every lead, to hands-on AI coaching that builds genuine skill in your team, everything we deliver is there to help you attract more customers, win more sales, and grow with confidence.
Partners
Maryna King (FOUNDER)
A pioneer in AI for small business, Maryna has delivered workshops for some of Australia’s largest retailers (Adairs, Big W, Kmart, Harvey Norman) and led international projects for brands like Jaguar in Dubai. She translates emerging technology into simple, accessible tools that drive real efficiency and growth. At AI Mastering Hub, she leads the design and deployment of automation, CRM, and coaching programs.
Andre Cloete (IT DIRECTOR)
Andre brings more than 35 years of IT programming expertise to his role as IT director. Throughout his career, he has worked across diverse sectors and geographical regions, building a robust foundation in systems development and technical leadership. His extensive background across multiple industries and international markets positions him to drive the technical strategy and infrastructure that supports the organisation.
Our Philosophy
We believe small businesses deserve more than fragmented tools or generic solutions. That’s why our approach is built on authenticity, automation, and advancement. Every strategy we design is rooted in the true DNA of your business, ensuring your marketing feels genuine and reflects who you are. We pair this with intelligent automation that works continuously in the background, giving you time back while keeping your customer journey seamless. Most importantly, we focus on advancement—future-proof strategies that help your business stay competitive, scale sustainably, and lead with confidence in an AI-driven world.
Our ESG Commitment
At AI Mastering Hub, ethics and responsibility aren’t afterthoughts — they’re built in. We align our actions with the UN Sustainable Development Goals, focusing on:
- Quality Education (SDG 4) → making AI knowledge accessible to all business owners.
- Decent Work & Economic Growth (SDG 8) → empowering SMEs to grow sustainably.
- Industry, Innovation & Infrastructure (SDG 9) → promoting scalable, smart, and sustainable innovation.
- Reduced Inequalities (SDG 10) → democratising access to AI tools and strategies.
- Responsible Consumption & Production (SDG 12) → minimising digital waste and encouraging efficient tech use.
We’re also developing initiatives like our Ethical AI Starter Pack, transparent reporting on sustainability, and partnerships that support both local and global ecosystems.