Our Story
AI Mastering Hub was created to solve a challenge we saw everywhere: small businesses struggling with limited time, resources, and disconnected tools. Drawing on decades of global marketing expertise and practical AI innovation, we set out to build a system that levels the playing field. Instead of leaving business owners to juggle generic content or complicated platforms, we provide complete solutions that are simple, affordable, and impactful. From marketing automation that keeps your brand visible, to CRM systems that capture every lead, to hands-on AI consulting that builds real capability, everything we deliver is designed to help small and medium-sized businesses attract more customers, convert more sales, and grow with confidence.
Partners
Maryna King (FOUNDER)
A pioneer in AI for small business, Maryna has delivered workshops for some of Australia’s largest retailers (Adairs, Big W, Kmart, Harvey Norman) and led international projects for brands like Jaguar in Dubai. She translates emerging technology into simple, accessible tools that drive real efficiency and growth. At AI Mastering Hub, she leads the design and deployment of automation, CRM, and coaching programs.
Andre Cloete (IT DIRECTOR)
Andre brings more than 35 years of IT programming expertise to his role as IT director. Throughout his career, he has worked across diverse sectors and geographical regions, building a robust foundation in systems development and technical leadership. His extensive background across multiple industries and international markets positions him to drive the technical strategy and infrastructure that supports the organisation.
Our Philosophy
We believe small businesses deserve more than fragmented tools or generic solutions. That’s why our approach is built on authenticity, automation, and advancement. Every strategy we design is rooted in the true DNA of your business, ensuring your marketing feels genuine and reflects who you are. We pair this with intelligent automation that works continuously in the background, giving you time back while keeping your customer journey seamless. Most importantly, we focus on advancement—future-proof strategies that help your business stay competitive, scale sustainably, and lead with confidence in an AI-driven world.
Our ESG Commitment
At AI Mastering Hub, ethics and responsibility aren’t afterthoughts — they’re built in. We align our actions with the UN Sustainable Development Goals, focusing on:
- Quality Education (SDG 4) → making AI knowledge accessible to all business owners.
- Decent Work & Economic Growth (SDG 8) → empowering SMEs to grow sustainably.
- Industry, Innovation & Infrastructure (SDG 9) → promoting scalable, smart, and sustainable innovation.
- Reduced Inequalities (SDG 10) → democratising access to AI tools and strategies.
- Responsible Consumption & Production (SDG 12) → minimising digital waste and encouraging efficient tech use.
We’re also developing initiatives like our Ethical AI Starter Pack, transparent reporting on sustainability, and partnerships that support both local and global ecosystems.