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Marketing automation for small business, done for you every month

The way customers find businesses has changed. Google and AI search now shape who gets found, and keeping up with it online is the job that always ends up at the bottom of the list.

Layne is our Marketing Intelligence System: a full month of social posts, blogs and newsletters in your business’s voice, in your dashboard, ready at the start of every month. You review it in minutes and approve it, and it goes out sounding and looking like your brand.

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Two small business owners reviewing marketing automation for small business on a laptop

How it works -
You run your business.
Layne runs your marketing

You are good at what you do, and you did not start your business to write social media posts, create content strategies and keep up with how search keeps changing. That work still has to happen, and it usually lands on the owner. Research found small business owners spend about 33 hours a week on marketing. That is most of a second job.

Here is how Layne takes it off your plate:

  • You spend about fifteen minutes telling Layne about your business.
  • From that we build your content foundation: your themes, the goal behind each post and the days things go out.
  • Then every month we plan the month and write your posts, your blogs and your newsletters, and post it all on the days you approved.
  • You check it. You approve it. You always stay in control. Layne is just your tool.
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From Setup to Hands-Off Results

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Stage 1

Business DNA Mapping Session

Approximately fifteen minutes, once, and the system does most of it for you.

  • Tell Layne a few details about your business
  • Look over what the system has created
  • Confirm you are happy, and that part is done

Take your time and get it right.

Stage 2

Content System Setup

Your content foundation is built, including:

  • Everything that makes your business yours: your voice, your audience, your goals, your stories and what sets you apart
  • A clear marketing plan built around your goals and the channels your customers actually use
  • Audience research
  • Competitive analysis
  • Which content works best on each platform you use

This becomes the long-term foundation for your marketing, built once.

This becomes the long-term foundation for your automated marketing content system.

Stage 3

Hands-Off Growth

After setup, every month we plan the month and produce your marketing, and it lands in your dashboard at the start of every month. Log in, review it, approve it, select schedule and done.

  • Your social media posts for the month (Facebook, Instagram, LinkedIn)
  • Your blog posts, built for Google and AI search so your business is easier to find
  • Your two newsletters
  • All content reviewed and approved before it reaches you

What you receive

Up to 45 post per month

Upto 45 posts across Instagram, Facebook and LinkedIn, three a week, each written for how that platform is actually read. Caption length, hashtag logic, hook placement, so nothing reads like a repost.

2 Newsletters

Keep your customers in the loop and point them to your new blog posts.

Carousel slides & long form LinkedIn posts

Up to ten designed slides per post, with real imagery and layout, shaped around the client’s own themes. Longer posts that build the client’s authority and start real conversations, written in their voice.

4 blog posts, SEO and AI-search optimised

Verified keywords chosen on live search volume and difficulty, the real People Also Ask questions answered, and the meta, slug and SEO title ready to paste in. Technical files included.

Why Layne

Be everywhere your customers look, without doing the heavy lifting

Layne learns your business first

It learns your business first. Every other tool works the same way: paste in a URL, get content back. But a website is a thin brief, and thin in means thin out. Layne learns your business itself first, its goals, its offers and its customers, then writes every post from that. Depth you cannot get from a web address.

It sounds like you, not like AI

Every post is written the way you actually speak. Before it reaches you, it passes through revision layers that align it to your goals and your voice, so what lands in your dashboard already sounds like you. None of it reads like a generic AI feed.

Built for Google. Structured for AI Search.

Every blog is built for the way people search now. It follows proven SEO principles for Google, while the content is structured so AI platforms can more easily understand, retrieve and reference your business. Most small businesses are still writing for one type of search. Layne prepares your content for both.

Expert checkpoints

AI isn’t magic. It is the best production tool your business has ever had, and it still needs you. Nothing is ever published without you. You read it, change anything you want in plain words, and approve it. The judgement stays yours.

What this means for your business

Your marketing keeps moving every month. Your business looks established, active and easier to understand, without marketing taking over your time. You get those hours back to focus on running and growing it.

One dashboard, not a tool stack

On your own you would juggle an SEO and keyword tool, a cannibalisation tracker, a scheduler, an AI writer and a slide generator, each with its own subscription, password and dashboard. Layne rolls all of it into one place, one price.

Special introductory offer

AU$397/month + AU$97 once off onboarding — $99 gets refunded after 3 months.
No hidden fees. 

Short onboarding session builds your 11 layer intelligence system.

Includes:

  • Up to 45 social posts a month, 3 per platform (Facebook, Instagram, LinkedIn optimised)
  • 1 SEO + AI-optimised blog per week including technical files
  • 2 newsletters per month

No tool learning curve: Your system is built and run for you.
One dashboard, one cost, not a stack of separate subscriptions

Cancel anytime — no lock-in contracts.

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Small business owner using ai marketing automation on a laptop at her desk

Great Marketing Brings in Leads. A CRM Makes Sure None of Them Slip Through

Here is the part most people miss. Marketing and social media get people interested and bring them to your website. That is the job they do well. But interest on its own does not pay you. If nothing follows up, most of those people drift off, and it looks like the marketing failed. Usually it did not. There was just nothing there to catch the people it brought in. A CRM is that catch. In plain words, it is one place that keeps track of everyone who shows interest and does the follow-up for you, so nobody gets forgotten.

  • Turn interest into action. When someone lands on your site, the CRM gives them a next step and follows it up. That might be downloading something useful so you get their details, booking a time on your calendar, or grabbing a helpful guide. Whatever the goal, something actually happens instead of them just leaving.
  • Everyone in one place. Every person who has shown interest, where they came from and what they need next, in one list instead of scattered across your inbox, your phone and sticky notes.
  • It keeps in touch for you. Most people are not ready to buy the first day. The CRM sends the right message at the right time, so when they are ready, you are the business they remember.
  • You can see what is actually working. You can finally tell which marketing brought which enquiry, so you do more of what works instead of guessing.
Learn About CRM Solutions

Book a free demo

See the dashboard, how the system works, and real examples of what your monthly content looks like.

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Frequently Asked Questions

Layne is our marketing automation service. Every month, a full month of content lands in your own dashboard ready for the 1st: three posts a week on Instagram, Facebook and LinkedIn, four blog posts and two newsletters, all written in your voice for your audience. You review, tweak anything you want changed and approve. Nothing publishes without your say-so.

Yes, most of our clients are service-based businesses selling to other businesses or professionals. The content system works for any business where the owner wants to stay visible, build trust with their audience, and generate enquiries consistently. Industry and business model are built into your onboarding so every piece of content is relevant to the people you’re trying to reach.

The service covers everything you need to keep your content output consistent across the channels that matter most.

What’s included:

  • Social media copy for Facebook, Instagram, and LinkedIn
  • One SEO-optimised blog post per week
  • One AI search optimised blog post per week, including technical files
  • Two newsletters per month

What’s not included at this stage:

  • Advertising copy
  • Landing pages
  • Video scripts

Everything included is content that has been written, reviewed, and is ready for you to publish. You don’t need to edit, format, or rework anything before it goes live.

Yes. Your content is built specifically for your business and is never shared with or duplicated for any other client.

During onboarding we build 11 layers of intelligence that form the complete DNA of your business, including:

  • Your stories and personal experience
  • Your business goals and direction
  • Your target audiences and their pain points
  • Your tone of voice and writing style
  • Your competitive landscape and market position
  • Your offers, pricing, and service structure

No two clients share the same foundation, which means no two clients receive the same content. Your marketing reflects your business specifically, not a template applied across the board.

This is the difference between content that sounds like you and content that sounds like it could belong to anyone in your industry.

We publish your content directly from our dashboard.

Each month your content is generated, reviewed, and delivered to your personal client dashboard. You log in, read through everything, make any personal tweaks you’d like, and then select the publish button and it gets send out directly to your accounts.

One dashboard, not a tool stack.

Marketing automation uses AI to handle repetitive marketing tasks automatically, learning your business voice to create authentic content while you focus on running your business.

Instead of manually creating posts, managing campaigns, and following up with customers, our system learns how you communicate and creates content that sounds like you wrote it. Your marketing runs consistently across platforms without daily management.

Research shows that 88% of marketers now use AI daily, with automation delivering up to $5.44 for every $1 spent.

No. Every piece of content is built around your brand DNA so it reflects your tone of voice, stories, and audience. Unlike many tools that write content based on your industry only, we combine your unique story, your goals, you customers aspirations with industry research and professional review. This ensures your content speaks directly to your target audience, aligns with your goals, and never feels like everyone else’s.